Customer-first means putting the customer’s needs and preferences first. You can do this by customizing products or services to meet their specific needs or going above and beyond to deliver exceptional customer service. Companies that put their customers first are more likely to succeed in the long run, as happy customers are more loyal and more likely to recommend the business to others. A customer-first mindset is closely related to a focus on a specific purpose. It includes the customer, their experience with your product, and their emotions regarding your company. Venace are examples of companies that have made a name for themselves by providing an excellent experience for their customers by following a customer-first mindset.